SHE is the queen of daytime TV who has earned her fashion crown too. And “the Holly effect” is still going strong in lockdown.
Whatever Holly Willoughby turns her hand to sees an increase in sales. And with the nation in isolation, demand for her looks has almost DOUBLED.
Analysts at Love The Sales say the This Morning presenter’s choices can boost interest in any given style by as much 90 per cent.
Her forte is timeless classics, meaning there is something for everyone among the outfits Holly, 39, posts on Instagram. But lately she has been moving upmarket.
While she once championed the high street – and cleverly paired budget buys with designer finishes – she now favours the likes of JCrew, Ghost and Sandro. But you can copy her look for less.
Here, Clemmie Fieldsend chooses some of her favourites from Holly’s lockdown wardrobe and reveals how to steal her style.
FLORAL DRESS Holly wears: Yellow floral dress, £120, ghost.co.uk
Searches for “yellow floral dress” reportedly soared by 86 per cent after Holly wore this daisy print. Buy a separate collar to make two looks from one.
High street hero: Dress, £22, boohoo.com; collar, £14, riverisland.com You save: £84 MINI DRESS Holly wears: Mini dress, £260, sandro-paris.com
THIS V-neck look flatters fuller busts while buttons draw the eye to reveal a narrow waist.
High street hero: Dress, £50, freemans.com; heels, £40, dunelondon.com You save: £170 KNITTED TWO-PIECE SET Holly wears: Navy knit, £140, johnsmedley.com; skirt, £87, jcrew.com
HOLLY wore a navy slip skirt with a plain knit in May. Slips are ultra-flattering, as they glide over hips.
High street hero: Jumper, £15, marksandspencer.com; slip skirt, £24.99, hm.com You save: £187.01 DENIM Holly wears: Denim shirt, £87, and floral skirt, £132, jcrew.com
AS it got warm, Holly wore a bold, floral pleated skirt with a light denim shirt. Pleats flatter tums and bums.
High street hero: Shirt, £25, topshop.com; pleated skirt, £36, cottontraders.com You save: £158 YELLOW DRESS Holly wears: Yellow dress, £221, jcrew.com
HOLLY brightened up our mid-morning in a yellow chiffon dress with waisted detailing to show off her hourglass figure. Wear the sunshine colour even on cloudy days to lift your mood.
High street hero: Dress, £60, Monki You save: £161 POLKA DOTS Holly wears: Polka dot blouse, £150, lkbennettcom; trousers, £100, jcrew.com
POLKA dots are one of Holly’s go-to prints and this polished look is perfect for when we return to work. Sleeved, sheer blouses are great for covering your arms without looking frumpy.
High street hero: Blouse, £19.99, newlook.com; trousers, £20, dorothyperkins.com You save: £210.01 BLUE DRESS Holly wears: Blue dress, £350, beulahlondon.com
BRODERIE Anglaise detailing instantly gives a dress a unique and summery feel but Holly’s frock with a high neckline and full skirt is a bit too modest for warmer days. This supermarket steal with a V-neck will complement big busts, while the shorter length is great for getting some colour to your legs.
High street hero: Dress, £28, F&F at tesco.com You save: £322
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