Coldplay recently released a new music video for “People of the Pride,” a song from their recent album Music Of The Spheres.
The Paul Dugdale-directed visual features black and white footage from the band’s October 2021 live performance at Seattle’s Climate Pledge Arena with robot-heavy, dystopian animation.
The opening bars of the single sound like they could soundtrack a Marvel superhero movie, although the visual suggests a world where evil reigns supreme. There are clips of evil-looking soldiers overseeing sweatshop workers, roaring electronic tigers and a mysterious crowned dictator surveilling it all.
“There’s a man who takes his time from his homemade cuckoo clock,” lead singer Chris Martin sings, as concert footage of him marching in military style morphs into animation of robots doing the same. “And he makes us march around it. Tick tock, tick tock, tick tock.”
Coldplay previously released singles “Let Somebody Go,” “Higher Power,” “My Universe” and “Coloratura,” from Music Of The Spheres, which dropped last October and peaked at No. 4 on the Billboard 200.