HomeCelebritiesShein Pulls Swastika Necklace After Prayer Mat Controversy Days Earlier!
Shein Pulls Swastika Necklace After Prayer Mat Controversy Days Earlier!
Online fashion retailer Shein is in scalding water this week after not one, but TWO controversies within a few days.
On Thursday, the website removed an item labeled as a “swastika pendant necklace” from their website after facing intense backlash on social media. The necklace in question (below) features a left-facing swastika (a holy Buddhist and Hindu symbol), but was quickly interpreted as being the emblem of the Nazi party (right-facing, tilted).
Though the symbol in the form on the necklace is not the same as the one used by the Nazi party, the implication of the word swastika alone obviously infuriated many. Take a look at a few responses from Twitter users (below):
“i can’t even believe we STILL have to have this talk. stop using literal SWASTIKAS PERIOD. it’s not “trendy” genocide isn’t “cool”. @SHEIN_official you are an absolute f**king joke.”
“I understand that Swastikas are known as a peace-symbol in other cultures,but sadly Nazis stole it. And they are now universally known as the symbol responsible for the murder of 6 million Jews.Therefore, STOP BLAMING JEWS for feeling upset abt this necklace being sold by #Shein”
“and now they’re selling swastika necklaces too WTF!? the swastika is a symbol of peace in buddhism and hinduism but was colonised by the nazis and brings nothing but terror to jews.STOP SHOPPING AT SHEIN !!!”
In a statement to People, a representative for the brand shared:
“For the record, Shein was not selling a Nazi swastika pendant, the necklace is a Buddhist swastika which has symbolized spirituality and good fortune for more than a thousand years. The Nazi swastika has a different design, it is pointed clockwise and tilted at an angle. However, because we understand the two symbols can be confused and one is highly offensive, we have removed the product from our site.”
The statement concluded:
“As a multicultural and global brand, we want to apologize profusely to those who are offended, we are sensitive to these issues and want to be very clear that we in no way support or condone racial, cultural and religious prejudice or hostility. We are actively working through our internal structure and processes to resolve these issues, including a product review committee to ensure that we respect our diverse community. We are a global and all-inclusive brand and we are taking extreme measures to ensure that all items are cleared through a rigorous vetting process before we retail them.”
A statement was also issued on their Instagram account, targeted at “everyone we’ve offended.” Give it a scroll (below):
Just a few days earlier, the retailer made similar headlines after the brand was called out online for carrying rugs (below) with illustrations of the Ka’bah and mosques that looked similar to prayer mats Muslims use.
Shein subsequently removed the items in question and released an apology (read it HERE) on its IG feed, promising that a diverse “product review committee” had been created to prevent these “mistakes” from happening in the future.
With or without a “product review committee” in place, you’d think it wouldn’t be too hard to understand how people would understandably be upset by seeing the necklace for sale, especially in light of the situation just days earlier…
Thoughts on this, Perezcious fashionistas? Will U be shopping with Shein moving forward??