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Christmas can be difficult for many British families, especially those from lower income backgrounds. To help households celebrate a more stress-free Christmas, Aldi is donating more food than ever before to charities throughout the country.
Christmas is the time for giving and Aldi is doing just that.
The discount retailer is pledging to donate 10 million meals this year to lower income families across the UK.
Aldi is making this possible with the help of its partnership with Neighbourly, a community engagement platform that links businesses to food banks and charities.
The supermarket began working with the organisation since 2019, and has since then introduced community donation points in all of its stores.
This enables shoppers to donate surplus food or household products all year round.
But with Christmas around the corner, Aldi and Neighbourly are now thinking of ways to donate even more food and products to help lower income families and individuals.
Aldi is encouraging charities, food banks, and community groups who could benefit from donations to get in touch with Neighbourly now.
They must email [email protected], or call 0117 422 0860, before December 5 to apply to receive the donations.
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Since Aldi will be closing on Christmas Day, Boxing Day, and New Year’s Day, the supermarket wants to make sure that any products approaching the end of their shelf life will reach families who need them most.
Existing charity partnerships will be prioritised, but if there is availability, other organisations will be invited to collect food donations from their local Aldi store.
More information will be given to those organisations once they contact Neighbourly.
The additional food donations will include both fresh and chilled products, including fruit, vegetables, fresh meat, fish, and bread.
Organisations will be able to pick them up ahead of Aldi stores closing on both Christmas Eve and New Year’s Eve.
Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK, said: “Our food donations scheme operates year-round, but we know that Christmas can be a particularly difficult time for the families and communities we support.
“That’s why we are so committed to increasing the number of meals we donate over the festive season, and we look forward to working with local charities this Christmas to help us meet our 10 million meals target for the year.”
Steve Butterworth, from Neighbourly, added: “With the impact of the pandemic still being felt by communities up and down the country, charities and local causes are expecting record demand for their services this Christmas.
“We’re sure there are lots more groups out there that could put this food to good use, so we’d encourage them to get in touch.”
Organisations do not need to be a registered charity to apply for the scheme, but they must have a level two hygiene certificate gained in the last two years.
They must also be able to transport the food products themselves once they collect them on Christmas Eve and New Year’s Eve at 5pm.
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