After making a surprise appearance at Balenciaga’s Summer 2023 “The Mud Show” presentation with a Lay’s x Balenciaga Potato Chip Bag Clutch priced at $1,800 USD,Lay’s returns to its regularly scheduled programming with a new trio of offerings celebrating the 2022 FIFA World Cup. The three North America-exclusive flavors introduced are inspired by the Latino dish “Adobadas,” “Bacon Wrapped Jalapeno Popper,” and “Wavy Carnitas Street Tacos.” The Carnitas flavored chips feature the flag of Mexico in the background while the Jalapeno Popper, which originated in Texas, features the colors of the American flag. More country-specific flavors may be on the way in select territories around the world.
“Soccer is the fastest growing sport in North America and, with snacking so intrinsically tied to the at-home viewing experience, now is the perfect moment to enter the game and offer our consumers new ways to heighten their FIFA World Cup experience,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America in a press release. “As teams from around the world compete in the FIFA World Cup, we wanted to provide a way to connect fans over their love of the game – and love of snacks – to deliver even more smiles throughout the tournament.”
The FIFA World Cup Lay’s flavors will be available later this month in 7.75 and 2.62-ounce bags for $4.59 and $2.29 USD respectively. QR Codes on the packaging lead to the “Pass the Ball Challenge” in which fans can win a trip to the FIFA World Cup 2022 final and merch. More details can be found here.
Elsewhere, Dr Pepper launches bourbon-flavored soda.
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