Simply The Best: The NRL marketing campaign 30 years in the making

The NRL has launched its 2020 marketing campaign, reviving Tina Turner's Simply The Best to celebrate 30 years since the iconic anthem.

The video reflects on the biggest stories of the past three decades, including South Sydney's return, the 1997 Newcastle grand final triumph, the Super League war and the Benji Marshall flick pass in the 2005 decider.



The season launch promotional video has some of the game's biggest names, including Manly's Trbojevic brothers, St George Illawarra's Tyson Frizell, South Sydney's Latrell Mitchell and Parramatta's Clint Gutherson.

The NRL sought Turner's approval to use the song, with the music icon endorsing the revival of the classic to be used as part of the game's advertising campaign.

“I am thrilled the NRL is still excited about “Simply The Best” and will use it again after 30 years,’’ Turner said. “30 years on, to see the song being celebrated and the campaign re-launched is very humbling.”

Turner said she still had vivid memories of filming the campaign and her performance at the 1993 grand final.

“To this day I have very fond memories of the campaign and the grand final performance. I can still remember climbing to the top of the Sydney Harbour Bridge at dawn to film the commercial."

Some of the other memorable moments highlighted throughout the video include Scott Sattler's famous tackle for Penrith in the 2003 grand final and Johnathan Thurston's match-winning field in the 2015 decider.

The NRL sought input from key stakeholders who have shaped the game since 1990 – including past and present players, media identities, administrators and partners to choose 30 iconic on and off field moments which are featured in the campaign.

“Rugby league in Australia is still Simply The Best and that will be our theme for 2020," NRL chief executive Todd Greenberg said.

"This campaign celebrates the best on and off field moments in our game over the last 30 years and acknowledges some of the challenges we have overcome. It also reflects on the impact of rugby league in Australian communities and how our game, like no other, brings communities and cultures together.

"We have always stood for inclusion and the campaign addresses some of the most important social issues our game has helped shape. There’s so many highlights and so much to be proud of. This campaign brings it all together to acknowledge the best of our game and the anniversary of our
most iconic marketing campaign."

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