HomeLifestyleThis is why you will never see a villain using an iPhone in movies
This is why you will never see a villain using an iPhone in movies
Whodunnit fans look away now… because we can reveal the killer will never be seen with an iPhone.
Film director Rian Johnson let slip that Apple’s product placement rules ban screen villains being seen with iPhones.
Johnson, 46, whose latest murder mystery, Knives Out, stars Jamie Lee Curtis and Daniel Craig, said: “Apple, they let you use iPhones in movies, but – and this is very pivotal if you’re ever watching a mystery movie – bad guys cannot have iPhones on camera.
“Every single filmmaker who has a bad guy in their movie that’s supposed to be a secret wants to murder me right now.”
Earlier in the Vanity Fair interview, he had hesitated before revealing the secret.
He said: “I don’t know if I should say this or not – not because it’s like lascivious or something, but because it’s going to screw me on the next mystery I write. Forget it, I’ll say it, it’s very interesting.”
Apple’s devices have featured in several shows and movies, from Sex and the City, The Family Guy, Captain America: The Winter Soldier, Big Little Lies and A Star is Born to Fast Five.
While the firm declined to comment on claims it bans screen villains from using its phones, marketing vice president Phil Schiller has said Apple products used by stars should always show “the product as hero”.
Darryl Collis, of product placement firm Seesaw Media said: “All brands have stipulations. It is common for brands not to want to be associated with a bad guy, or for an alcohol or car brand not to want to be linked with characters being drunk or involving crashes.”
Yesterday, Apple boss Tim Cook unveiled plans to open the tech brand’s first walk-in store in India next year.