"We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand, in a press release.
According to Gap, the design process is just beginning to get started and West's YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women and kids at accessible price points.
The star's creative vision will also be carried through to the Gap stores and digital channels once the collection launches to deliver a complete Yeezy experience for customers.
Kardashian West congratulated her husband on the business deal shortly after the announcement, writing on Twitter, "If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! #WestDayEver."
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