Where do Love Island contestants get their clothes from?

FROM swimming trunks to sunglasses, Love Island contestants never fail to deliver the glitz and glamour.

You might be wondering how the Islanders manage to deliver such fresh looks day in day out. We've got the answers…

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Where do Love Island contestants get their clothes from?

Avid Love Island viewers will know that the Islanders all bring their own suitcases with them into the villa.

As you might expect, these bags are full to the brim of fresh fits which the contestants pick out themselves ahead of the show – but the contestants can rest assured that they will never be short of clothing.

Fast fashion retailer I Saw It First is the official clothing sponsor of Love Island and kits out the Islanders with clothing for the duration of the show.

They offer Islanders the chance to supplement their own wardrobes with new trends.

In the summer of 2019, the brand saw off “heavy competition” to win the title of official clothing sponsor of Love Island.

And the bid paid off, because immediately after the first summer episode aired, 250,000 new customers shopped on their site.

Love Burst – Love Island's own makeup range – is also on offer in the villa, as well as beauty products from LookFantastic.com.

I Saw It First PR Manager James Apsley-Thomas said that each contestant goes to a top secret meeting with a styling team before they enter the show to give them an idea of their individual style.

James said: "We set up a fake showroom in London and it was all our current collection of swimwear, day wear, evening wear, accessories and shoes.

"One by one, the girls went through the collection with us and told us what they did and didn’t like.

"What trends they would wear what ones they wouldn’t. Just to get a sense of what their style is."

The relationship between Love Island and the clothing brand goes beyond the show.

Contestant Molly Smith signed a six figure deal with the brand after leaving the villa, releasing her very own edit on the site.

At the time, I Saw It First brand director, Leanne Holmes said: "Molly was hugely popular in Love Island for her style and we hope all our customers love her mix of casual and going out items as much as we do.

"We can’t wait to see everyone wearing them.”

JD sports also is the official Activewear Partner for this series of Love Island.

When the series launches, customers will have the opportunity to shop the Islanders’ looks, and will even be able to personalise some accessories.

You can also buy the infamous pink personalised Love Island robes on Love Island's official shop.

Do Love Island contestants get clothes for free?

Before entering the villa, the Islanders are given an allowance to spent on fresh new fits.

An Islander confessed to Vogue: "Contestants are given an allowance before going into the villa to make sure they have enough clothes for the duration.

"Also as some clothes can get damaged in tasks, they will be asked to bear this in mind when packing (although anything damaged can be replaced by production).

"The allowance also allows them to buy enough unbranded clothing as they aren't allowed to wear obviously branded clothes."

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