{"id":140098,"date":"2023-10-30T15:12:48","date_gmt":"2023-10-30T15:12:48","guid":{"rendered":"https:\/\/magdelaine.net\/?p=140098"},"modified":"2023-10-30T15:12:48","modified_gmt":"2023-10-30T15:12:48","slug":"kim-kardashians-skims-becomes-nbas-official-underwear-partner","status":"publish","type":"post","link":"https:\/\/magdelaine.net\/celebrities\/kim-kardashians-skims-becomes-nbas-official-underwear-partner\/","title":{"rendered":"Kim Kardashian's SKIMS Becomes NBA's Official Underwear Partner"},"content":{"rendered":"
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Kim Kardashian<\/strong>‘s underwear line just teamed up with a huge partner — it’s none other than the freaking NBA — to be the official underwear of the league.<\/p>\n The announcement came Monday … SKIMS is now officially collaborating with the National Basketball Association, and the team-up goes well beyond just the men’s league — SKIMS is gonna sprinkled into the WNBA and USA Basketball as well for this.<\/p>\n <\/p>\n Their new venture is part of a multi-year deal, and is a huge win for Kim — as this’ll give SKIMS a whole new level of exposure.<\/p>\n She says, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”<\/p>\n <\/p>\n The NBA’s commish, Adam Silver<\/strong>, is excited too, adding, “SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringi<\/u>ng NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”<\/p>\n Now, in terms of what they’re actually going to do together … it’s a little ambiguous at this point. Silver says fans will start to see SKIMS pop up in creative ways at league events going forward — including the All-Star Game, in-season tournaments and probably the playoffs.<\/p>\n Basically, get ready to see SKIMS signage all over the place at basketball stadiums and beyond … you’ll likely see some players wearing the gear, too.<\/p>\n Of course, this comes on the heels of KK launching her men’s line<\/strong> — which has been a record-setting bestseller<\/strong> on the digital marketplace … and which actually roped in some high-profile athletes, such as Neymar Jr.<\/strong>, Nick Bosa<\/strong> and even OKC’s Shai Gilgeous-Alexander<\/strong>.<\/p>\n <\/p>\n Ball don’t lie … and neither do the undies!!!<\/p>\n