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<\/p>\nTESCO has revealed its Christmas ad for 2023 showing how each trip to the supermarket can get you feeling more Christmassy.<\/p>\n
The heartwarming ad features a family getting ready for Christmas day with some family members more excited than others.<\/p>\n
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The fun campaign brings to life how the build-up to Christmas can be just as festive and exciting as Christmas Day.<\/p>\n
The ad opens with an enthusiastic dad and his less impressed teenage son driving to Tesco for their usual weekly shop.<\/p>\n
As the pair are wandering around the store, Dad spots a Christmas sampling display and after tasting Tesco's\u00a0finest triple chocolate star-shaped panettone, he immediately transforms into a\u00a0Christmas\u00a0tree.<\/p>\n
Dad soon starts to get into the festive spirit and in typical teenager fashion, his son looks embarrassed and walks away, clearly reluctant to join in the fun.<\/p>\n
In another scene, Dad has fully transformed into a glorious Christmas tree complete with decorations and twinkling lights as he is putting the final touches to decorations at home.<\/p>\n Shortly after Mum is overcome with festive joy when she shares some of Tesco's finest golden mince pies and transforms into a spectacular Snowmum.<\/p>\n It is not only members of the family who are "becoming more Christmas" as they visit Tesco in the build-up to the big day either.<\/p>\n Following a second visit to the supermarket other customers can also be seen transforming and at the checkout, Christmas tree Dad is even served by a staff member who has transformed into a reindeer.<\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n While everyone around him 'becomes more Christmas' the teenage son remains reluctant to get into the festive spirit. <\/p>\n However, eventually, Dad gives him the handcrafted\u00a0Christmas\u00a0tree topper that he made when he was a little boy and it\u2019s just the nudge he needs to transform into a\u00a0Christmas\u00a0tree himself, topped with that very star.<\/p>\n<\/p>\n Emma Botton, group customer director said: "We want our seasonal campaigns to reflect how our customers feel as we know there\u2019s been even more anticipation ahead of festivities this year."<\/p>\n She went on to say that the Tesco Christmas report revealed that nearly a quarter of the UK was already looking forward to Christmas as early as September.<\/p>\n Emma added: "This year, our #BecomeMoreChristmas\u00a0ad\u00a0captures the emotions and excitement we feel, as we draw closer to the big day."<\/p>\n The ad is set to the soundtrack of OMC's 'How Bizarre' and airs on TV for the first time on Sunday, November, 19, on ITV during \u2018I\u2019m a Celebrity Get Me Out of Here\u2019, which starts at 9pm. <\/p>\n Meanwhile, other retailers have already launched their Christmas ads.<\/p>\n The much anticipated John Lewis ad sees a little boy on his quest for the perfect Christmas tree.<\/p>\n While everyone's favourite Christmas character, Kevin the Carrot, appears again in the Aldi's again this year.<\/p>\n Micheal Buble stars as chief quality officer in Asda's hilarious Christmas offering for 2023.<\/p>\n Not to be outdone, M&S first Christmas advert features Ted Lasso actress\u00a0Hannah Waddingham\u00a0and a host of other stars.<\/p>\n![](\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2023\/11\/exterior-large-job-centre-plus-860078761.jpg\")
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