Best Bookmaker Loyalty Offers: Top VIP Offers for November 2023 | The Sun

VIP loyalty programs are one of the ways in which online bookmakers reward players.

Some of the leading brands in the UK offer free bets, cashback and other promotions to those who regularly deposit and place bets. On this page, we will explain how loyalty programs work, while also discussing our favourite bookies in this area.

Best bookies with loyalty programs and offers

  1. bet365
  2. William Hill
  3. Spreadex
  4. BetVictor
  5. kwiff
  6. 10Bet
  7. Betway
  8. Unibet
  9. Paddy Power
  10. BetUK

1. bet365

bet365 Bonus Code: SUN365

Get £30 in Free Bets with bet365 Bonus Code “SUN365”

New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. The bonus code SUN365 can be used during registration, but does not change the offer amount in any way. T&Cs, time limits & exclusions apply.


Poker players at bet365 will join a VIP program simply known as the “Loyalty Club”. Here, you can earn points, which can then be transferred into bonus funds.

For sports betting customers, a host of ongoing promotions are found, including best odds guaranteed, early payouts, bet boosts, price promises and acca insurance.

2. William Hill

William Hill

Bet £10 and get £30 in free bets

18+ | Play safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Full T&Cs apply.


William Hill, as one of the leading bookies in the UK, unsurprisingly also offers a host of bonuses and rewards. It is only the William Hill Casino that features a specific loyalty program, where points are offered for each deposit.

Meanwhile, free bets, price boosts and exclusive offers are offered to sportsbook players through the “Scratch of the Day” feature.

3. Spreadex

Spreadex sign up

Get £40 in bet bonuses

18+ Spread betting losses can exceed deposit. Join and place a £10 fixed odds bet at odds of 1/2 or greater. Qualifying bet cannot be placed in-play or cashed out early. Free bet stakes not included in any winnings from the free fixed odds bets. Free bets expire in 28 days if unused. Full T&Cs apply


Spreadex does offer a £300 cashback option for new players. All you have to do is to place qualifying sports spread bets, stake £300 and then choose the cashback option or an iPad. You'll have to make qualifying bets within the first 28 days of registering a new account. Lower amounts are eligible as well but only for cashback.

4. BetVictor


Bet £10 and get £40

18+ | New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 3x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Card payments only. Full T&Cs apply.


The BetVictor Loyalty Club makes it possible to earn regular free bets. Simply opt-in and place 5x sports bets, each worth at least £5. Minimum odds of 1/2 must be met, with qualifying bets having to be placed before Sunday at 23:59.

Your free bet will be worth anywhere from £1 to £25, which will expire after 7 days. Other promotions also help to keep existing customers satisfied at BetVictor.

5. kwiff

Bet £10 and get £20

18+ only | New customers only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. More T&Cs apply.


Thanks to the kwiff Loyalty Club, players can earn themselves up to £20 in surprise bets or cash. In order to qualify, simply place multiples with at least 3 selections. Opt-in is required, with minimum odds of 1/2 having to be met with pre-match or in-play wagers.

You must bet at least £50 before 23:59 on Friday’s to receive a £5 free bet the following Monday. If you bet more than £100, you will receive a £5 free bet and £5 cash. Bet over £250 and receive a £10 free bet and £10 cash!

6. 10bet

10bet sportsbook welcome bonus

Bonus code PLAY10: Get 50% up to £50

New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms.


The Ten Club is the loyalty program at 10bet. Here, you can earn faster withdrawals, private WhatsApp support, a personal account manager and more.

On top of this, regular free bets are offered through ongoing sportsbook promotions. How you qualify varies, with an example being to place a £25 bet on the Six Nations and receive a £5 free bet if England score 20+ points vs Wales.

7. Betway


Get £10 in free bets every week

All UK Customers. Opt-in required. Minimum stake: £25. Real money bets only.  Min. overall odds: 2/1 (3.00). Enhanced prices and eSports excluded. Pot credited in full on 13/03/23. 18+ Full T&Cs apply.


While not having a dedicated VIP program, Betway is home to a variety of ongoing promotions, which act as a form of reward for existing customers.

The Betway Free Bet Club is the standout offering, while price boosts, 4 To Score/4 To Win and other deals are also in place. So, if you place £20+ worth of football bets, you will earn a £5 free bet, with horse racing money back also being available. Betway Casino does feature a VIP Club.

8. Unibet


£40 money back as bonus if your first bet loses

New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 50x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in. Full T&Cs apply.


Both casino and poker players will find themselves in a position to claim loyalty rewards at Unibet. While there is no specific VIP Club for Unibet, a host of ongoing promotions are found, including profit boosts, money back specials and best odds guaranteed.

9. Paddy Power

Paddy Power

Bet £20 and get it back as cash if it loses

New customers only. Place your FIRST bet on any market at odds of min 2.0 (EVS) and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. Full T&Cs apply.


The Paddy Power Rewards Club delivers weekly bonuses to loyal punters. In order to earn your £10 free bet, place at least five bets either online or in-store.

If you place 5 bets worth £5+ each, you will receive a £5 free bet the following Monday. Meanwhile, a £10 free bet is awarded if you place 5x bets of £10 or more. The bookie’s rewards club also offers rewards to those betting on casino slots.

10. BetUK

BetUK sign up

Bet £10 get £30 in Free Bets

New customers, Deposit & Place a Bet within 7 days, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned. Full T&Cs apply. 18+


At BetUK, when you place a bet of £10 or more, you can earn yourself three £10 free bets. Visit the “My Offers” page in order to claim your reward, with minimum odds of 4/5 having to be met. Profit boosts, an acca club and other promotions also help to keep existing players satisfied at BetUK.

What do bookies offer loyal customers?

A number of rewards are available to those placing sports bets online today, from weekly VIP events to best odds guaranteed offers. The following are the most common bonuses and other rewards, with our explanations covering how you can qualify and terms and conditions to look out for:

Free bets

Free bets are arguably the most popular reward offered by bookies through VIP clubs and loyalty programs. They make it possible to wager on sporting events without risking your own money. The amount of the free bet varies.

However, it is likely to be relatively small, at around £5 or £10. The stake itself will be returned to the bookie, with any winnings made being available to withdraw immediately. 


A host of additional promotions are on offer through VIP programs. Price boosts and early payouts are examples, with the exact terms and conditions and qualifying requirements varying. Such offers may be advertised on the “Promotions” pages of betting sites. 


Fancy winning tickets to the FA Cup Final or the Ryder Cup? Selected bookies offer tickets to sporting events through their loyalty programs. While only a select few punters will win, it is always exciting to have the opportunity. If you are a fan of cricket, plenty of betting sites cover the sport.


You may even be able to earn a proportion of your losses back. Cashback offers are increasingly common. You can potentially earn anywhere from 5% to 30% cashback.

Meanwhile, moneyback promos specific to particular events are also found. For example, get your stake back if England lose but Harry Kane scores inside 90 minutes. 

🎁 Get the best cashback offers. 🎁

Acca insurance

For those who enjoy placing multiple bets, acca insurance is likely to come in handy. Here, you will earn your stake back in the event of just one selection letting you down. In most cases, all sports markets are eligible.

What makes a good loyalty program?

When considering which is the best bookmaker loyalty program, a number of factors must be considered. Below are the standout points that separate a good loyalty program from the rest:

Generosity of rewards

The rewards offered by bookies should appeal to punters and make it worth their while depositing money and placing bets. So, if you earn a £5 free bet for every £500 deposited, the VIP program is not likely to appeal that much. However, if free bets, cashback offers and prize draws are found, it will make signing up far more attractive. 

Regular offers 

As well as generosity, it is important that loyalty programs deliver regular rewards. While you should not expect daily rewards, the best VIP clubs offer bonuses, free bets and more on a weekly basis. 

Unique promotions 

Free bets, acca insurance and cashback offers are common with bookies in the UK today. However, loyalty programs that offer unique rewards are likely to stand out. These include tickets to sporting events, holidays and restaurant/cinema vouchers.

Top bookies loyalty programs compared 

As we have already mentioned, each loyalty program is slightly different. This includes the rewards on offer, as well as the specific terms and conditions.

At bet365, existing customers are able to take advantage of a host of ongoing promotions. These include early payouts and acca boosts. However, at William Hill, the Scratch of the Day feature is the main method used to reward loyalty. Here, punters can earn free bets, price boosts and more.

How to join a bookies loyalty program

In the majority of cases, you will automatically be added to a bookie’s loyalty program once the registration process is complete. So, as soon as you login for the first time, you are in a position to claim rewards.

However, some VIP betting sites may operate on an invite-only basis. Alternatively, a bookie may monitor your activity and add you to its loyalty program once they notice that you have deposited a certain amount of money. 

This also helps to promote responsible gambling, ensuring that punters are not encouraged to bet more than they would normally do, simply in order to join a VIP club.

If you are unsure of exactly how to join or have not been added automatically, be sure to get in touch with the customer service team of your chosen bookie. 

What is the difference between a VIP scheme and loyalty program?

Generally speaking, there is no real difference. Some bookie’s will prefer to call their reward scheme a loyalty program. VIP programs/clubs are more commonly associated with online casinos.

However, both describe promotions that are offered to players who consistently deposit and place bets. Some bookies may use a different name in an attempt to stand out even more. 

Our tips for getting the most out of a VIP loyalty program at your bookie

Just because you are a member of a loyalty program does not mean that you are guaranteed to make a profit. However, the following tips will make sure that you make the most out of such schemes:

  1. Make sure that you know how to join a loyalty program. It may be that you have to get in touch with the bookie’s customer service team or opt-in at the time of signing up. Operators with good betting apps will also let you access your VIP section through mobile.
  2. Do not alter your betting strategy in an attempt to receive VIP bonuses. Remember to stick to your budget and only bet what you can afford to lose. 
  3. Be sure to read the small print surrounding loyalty programs. Rewards may come with terms and conditions, including wagering requirements, maximum winnings and eligible markets.
  4. Of course, there is nothing stopping you taking advantage of multiple loyalty programs. Doing so will mean that you earn rewards more regularly. Just be sure that you're choosing safe betting sites and gambling responsibly. 
  5. If VIP points are awarded, be sure to keep a close eye on your total. You will be able to use points to buy bonuses and other rewards.

What is the best bookmaker loyalty program?

It is difficult to select just one bookmaker when it comes to where the best loyalty program is found. The best VIP schemes offer regular and generous rewards, which are in keeping with the activity of punters.

It is for such reasons that we recommend the likes of bet365, William Hill, Spreadex, and BetVictor in particular. 

What other offers can existing players get at bookies?

Away from VIP rewards, a hatful of ongoing promotions help to keep existing players satisfied with online bookies. These include free bets, acca insurance, cashback offers and price boosts. Meanwhile, the following are other promotions available to existing customers on our top ranked betting sites:

  • Best odds guaranteed
  • Enhanced winnings
  • Early payout
  • Non runner no bet
  • Price promise

Which bookies offer VIP schemes?

While the vast majority of bookies in the UK offer ongoing promotions, VIP schemes are not quite as common. However, good operators will have betting offers for existing customers and many of the leading brands in the UK feature a loyalty program or a VIP club.

The likes of bet365, William Hill and Spreadex are among the well-known bookies offering VIP bonuses and rewards today. 

How do I get invited to a bookie’s VIP scheme?

How you get invited to a bookie’s VIP scheme varies. As we have already mentioned, you may be entered automatically to a loyalty program. However, some require an initial spend. You may also need to get in touch with the bookie’s support team in order to receive an invitation. 

Remember to gamble responsibly

A responsible gambler is someone who:

  • Establishes time and monetary limits before playing
  • Only gambles with money they can afford to lose
  • Never chase their losses
  • Doesn’t gamble if they’re upset, angry, or depressed
  • Gamcare –
  • Gamble Aware –

Find our detailed guide on responsible gambling practices here.

For help with a gambling problem, call the National Gambling Helpline on 0808 8020 133 or go to to be excluded from all UK-regulated gambling websites.

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