MCDONALD'S has quietly hiked the price of its iconic £1.99 Big Mac deal with fast food fans crying "cheap lunch is over".
The chain has upped the amount customers will have to spend when redeeming their Food for Thought codes to £2.99 – a £1 rise.
A spokesperson confirmed the change came into effect on November 1.
Under the offer, customers enter a code from their McDonald's receipt on to the chain's website within 60 days of receipt.
They then have to fill out a survey and are given another code which they can redeem for the meal deal.
Any customers who completed their survey before November 1 will still be able to claim the £1.99 meal deal.
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Despite the recent £1 hike, customers will still be able to save money compared to buying a Big Mac and fries normally.
The meal usually costs £5.29, so you'll be saving £2.30 through the offer.
Even still, the price change has left some fans fuming.
One said: "£1.99 was good value. £2.99 is too much."
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Another dejectedly said: "Oh, it was awesome while it lasted."
A third added: "My days of taking pictures of customers receipts with a zoom lens for a cheap lunch are all over…"
A fourth said: "First removing student cheeseburgers and now this."
It's not the first time McDonald's has angered foodies in recent months.
The chain left fans fuming in August after dropping its double chocolate pie from menus.
The sweet treat was introduced in June, quickly becoming a fan favourite, but it was dropped weeks before its official September 5 end date.
In January, fans were left reeling after the chain removed potato waffles from menus the month before.
But there's been some good news from the chain in recent weeks too.
McDonald's recently shook up its menu, adding seven new items to restaurants on October 18.
Fans can now get their hands on the Philly cheese stack and McCrispy BBQ smokehouse.
Foodies looking for something a bit sweeter can also snap up a toffee apple pie and toffee apple doughnut.
You'll want to be quick though as the new additions are only on the menu until November 21.
How does the £2.99 offer work?
Under the Food for Thought offer, McDonald's rewards you for your thoughts and opinions.
You have to fill out a survey offering your customer feedback and the chain gives you a discount on your next meal. But how does it work?
Once you've made a purchase and received your McDonald's receipt, there should a 12 digit code printed on it.
You then have to enter the code on the McDonald's "Food for Thought" website and fill out a quick survey about your recent trip within 60 days.
You then receive a five digit code which is your voucher for the £2.99 offer.
The code can be used at any McDonald's branch to get a Big Mac and fries.
You can also use the code to claim different meal deals, including six chicken nuggets and fries or a McChicken Sandwich and fries.
You can also get a side salad with the main item instead of fries.
The full list of items you can grab is on the Maccie's Food for Thought page.
Remember, don't forget to print your receipt if you order from a self-service kiosk in-store.
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Plus, you have to be over 18 if you want to snap up the offer.
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