WATCH: John Lewis Christmas advert sees Venus flytrap cause mischief for young boy
This year, John Lewis' Christmas advert centres around a young boy who wants to grow his own Christmas tree – but not everything is as it seems.
The tree turns out to be a mischievous Venus flytrap which causes chaos for the family.
Viewers will see how the boy lovingly nurtures the plant from a seed bought at a local market, in the belief he is cultivating a perfect Christmas tree.
The fast-growing plant becomes an equally big personality who wants to join in all the fun of Christmas, before the inevitable tear-jerking moment when he is cast out into the cold to make way for a traditional tree.
However, the boy is determined for Snapper to have a place in the celebrations, which soon sees him back in the fold, as the ad ends with the strapline 'Let your traditions grow'.
The soundtrack for the John Lewis advert is always highly-anticipated as it's often a cover song.
However, this year, Italian tenor Andrea Bocelli performs an original track with Italian electro-pop duo Le Feste Antonacci.
The ad's soundtrack is called 'Festa' – which means celebration – and will be released in longer form as a charity single.
A proportion of the proceeds going to the John Lewis Partnership's Building Happier Futures charities, which help young people with experience of the care system and families in need.
On why he was keen to work with John Lewis, Andrea said: "I am delighted to take part in this wonderful and unique tradition of Christmas storytelling.
"It is very special for me given the great support this will bring to both the John Lewis and Andrea Bocelli foundations. Joy to all of your worlds this Christmas!"
John Lewis customer director Charlotte Lock said: "We are a nation that loves the traditions of Christmas – from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers.
"Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions, and shows that a 'perfect' Christmas is finding joy together with loved ones, whatever your traditions."
Fans of the advert will be able to get their hands on plenty of merchandise from an £18 plush plant to a £3 Christmas card with seeds and a £9.99 children's story book.
Snapper will also feature on the Christmas at Kew light trail at the gardens this year.
From December, an AR filter will allow Meta users to bring Snapper into their own homes, while a digital advent calendar on the John Lewis app will see Snapper reward myJL members with exclusive rewards.
Source: Read Full Article
