Kim Kardashian's SKIMS Becomes NBA's Official Underwear Partner

Kim Kardashian‘s underwear line just teamed up with a huge partner — it’s none other than the freaking NBA — to be the official underwear of the league. The announcement came Monday … SKIMS is now officially collaborating with the National Basketball Association, and the team-up goes well beyond just the men’s league — SKIMS

SKIMS Named the Official Underwear Partner of the NBA

Kim Kardashian’s solutions-oriented underwear, loungewear and shapewear brand SKIMS has been named the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball. In the partnership, SKIMS will tap into the aforementioned basketball associations’ massive communities to generate excitement and demand for its product offerings in a new sector. Details